It is the way of creation of messages by name goal-directed to certain name, company or positions of recipients.

In case if list of recipients contains for example name of customer, eventually company, positions etc., you can use this information by creation of sending messages.
Every recipient will receive then into his email box message, which addressing him directly, is then much more personal and it has so bigger influence on him.

Program SendMails offers very easy possibility of creation these messages. It is enough only to place individual columns from table directly into creating message (or into object of message). Insertion of column from table will make by button "Insert special field". Data are then filling automatically in the course of collective sending.